Last thursday I worked as the producer for Moon Spoon Saloon when they presented the collection called California in Stockholm in conjunction with Tal R:s exhibition and opening at Magasin 3.
Moonspoon Saloon is a unique edition fashion label on the frontiers of art and fashion. The artistic collaboration between designer Sara Sachs and painter Tal R is united in a clothing brand that has set out to create 99 characters in 99 unique interpretations installed in a playful gender bending universe. Photographer Noam Griegst is also a part of the collective. The project appears as collections and performances in various contexts; from bizarre runway shows to performances in art spaces and experimental films. In May 2009, Moonspoon Saloon exhibited its third collection White Crane in a performance at Victoria Miro Gallery in London. The L.A. based band We Are The World appeared live on the catwalk and is also featured in the new Moonspoon Saloon film which will be premiered at A Shaded View On Fashion Film Festival at Palais de Tokyo in Paris in September.
The new Moonspoon Saloon collection titled California were presented in Stockholm last thursday as an extraordinary rollerskate performance, in a historic battle between a man with heavy luggage and a gang of free spirited rollerskaters, the performance features a fight between California and the tense man.
Photo credit: Jesper Nordström, Magasin 3 Stockholm Konsthall